The
Challenge: Create an economic, time management and
organizational solution for the meetings of two separate sales forces
within the ConAgra Refrigerated Foods division.
Our Solution: We selected
a property in Orlando, Florida that had ample meeting space for joint
and separate sessions. Orlando was an easily accessible destination
that also provided a wealth off site recreational opportunities for
the whole group.
We opened with a combined general session that incorporated
an inspirational video module and a troupe of versatile actors. Through
out the morning senior management addressed the both groups at length
on the successes of the past year and direction of the entire division's
future.
At the lunch break the combined sales force split.
As one remained and continued to meet in the first ballroom, the other
half moved to an adjoining ballroom. The second ballroom was equipped
with a customized stage set that met this unique requirements and technical
needs of this group.
Breaks and breakout sessions all were staggered
as not to interfere with the agenda's of the each sales force.
We continued to utilize the Singer/Actors for the
Retail Group delivering customized sketches that would introduce the
concepts of each speaker's
presentation.
In keeping with there sub theme, the Food Service Group
was treated to a motivational presentation by none other then a member
of the famous “Flying
Wendellas” family. He delivered his entire presentation
walking on a high wire stretched tightly over the audience. As a finale,
a member of the audience was invited to walk on the wire with him!
Reunited: During the evenings both groups
joined together for team building activities, special events such as
a private party at the Universal Studios, Orlando.
The Results: Both organizations
were able to come together and share in new product offerings and messaging
that was pertinent to the whole group. This also allowed them in many
cases to pool their economic resources. Senior Management's
time was economized. Each group was afforded the creative and production
support that would allow for the delivery of information and instruction
on their specific business units while allowing for the whole group
to gain a greater sense of community within the entire division.
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