The
Challenge: Help
the Culligan dealer network and Culligan International celebrate 60
years of successful business at their annual Dealer Conference & Expo.
Our Solution: Because
this 60 year anniversary celebration was coinciding with the Summer Olympics
we chose a theme that inspires, “Go for the Gold”.
Day 1
The opening session started with a video that
showed the Culligan torch being lit at the International
Headquarter and followed key Culligan personnel running through the streets
passing the torch from dealer to dealer on the way to the Conference.
The final hand off on screen was to the CEO who then entered the ball “live” running
with the flaming torch. He then lit the flame that continued to burn
throughout the meeting. As the flame was lit a company of 6 singer/dancers
performed a rousing opening production number.
This cast of singer/dancers would continue to perform customized continuity
sketches throughout the days of the convention.
Day 2
At the open
of this morning’s
session we once again “wowed” the dealers as our singer/dancer
performed another high energy production number that incorporated Olympic
athletes performing their disciplines live at various locations on the
stage. As one athlete turned back flips on the balance beam, another performed amazing feats of agility on the Pummel Horse, while a third athlete stood center stage lifting staggering amounts of weight.
Day 3
The final evening
session treated
the dealers to an elegant awards banquet culminating with a dazzling
finale. This featured a children’s chorus, several production numbers
from our Culligan cast climaxing with a spectacular laser
lights and indoor pyrotechnics display. Upon the final explosion
of music and visual effects the entire audience of 1500 people were on
their feet cheering!
The Results: This
convention was an overwhelming success as the dealers left the meeting
educated, inspired and proud to be a “Culligan Man”! Perhaps
due to the excitement created at this year’s conference Culligan
International enjoyed a year of double digit growth.
“…How you and your team at Productions
Unlimited continue to out do your selves year after year is beyond me.
Thank you for your creativity, your leadership and your tireless attention
to detail. I can’t imagine our annual convention with out you.”
Larry
Holzman, Vice
President Sales, Culligan
International
|