Dealer Conference & Expo • 60 Year Celebration


The Challenge: Help the Culligan dealer network and Culligan International celebrate 60 years of successful business at their annual Dealer Conference & Expo.

Our Solution: Because this 60 year anniversary celebration was coinciding with the Summer Olympics we chose a theme that inspires, “Go for the Gold”.

Day 1

The opening session started with a video that showed the Culligan torch being lit at the International Headquarter and followed key Culligan personnel running through the streets passing the torch from dealer to dealer on the way to the Conference. The final hand off on screen was to the CEO who then entered the ball “live” running with the flaming torch. He then lit the flame that continued to burn throughout the meeting. As the flame was lit a company of 6 singer/dancers performed a rousing opening production number.

This cast of singer/dancers would continue to perform customized continuity sketches throughout the days of the convention.

Day 2

At the open of this morning’s session we once again “wowed” the dealers as our singer/dancer performed another high energy production number that incorporated Olympic athletes performing their disciplines live at various locations on the stage. As one athlete turned back flips on the balance beam, another performed amazing feats of agility on the Pummel Horse, while a third athlete stood center stage lifting staggering amounts of weight.

Day 3

The final evening session treated the dealers to an elegant awards banquet culminating with a dazzling finale. This featured a children’s chorus, several production numbers from our Culligan cast climaxing with a spectacular laser lights and indoor pyrotechnics display. Upon the final explosion of music and visual effects the entire audience of 1500 people were on their feet cheering!

The Results: This convention was an overwhelming success as the dealers left the meeting educated, inspired and proud to be a “Culligan Man”! Perhaps due to the excitement created at this year’s conference Culligan International enjoyed a year of double digit growth.


“…How you and your team at Productions Unlimited continue to out do your selves year after year is beyond me. Thank you for your creativity, your leadership and your tireless attention to detail. I can’t imagine our annual convention with out you.”

Larry Holzman, Vice President Sales, Culligan International



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