KELLOGG'S SPECIALTY CHANNELS
SAN DIEGO • 2005

 
   
 

The Challenge: Take the number one sales force in their respective category and motivate them to climb to even greater heights as individuals and as a sales organization!

Adding to the challenge: 30 days outside of the meeting Kellogg’s was informed that, due to hotel over booking, the ballroom would not be available for all scheduled general sessions.  The only option the Hotel’s solution to their mistake was to move the client’s general sessions outside to a tent. 

 

Meeting Planning

Our Solution: "Let's make the use of the tent appear as if it were planned!"

To accommodate the three day meeting in this unique environment we designed a tiered seating configuration in a horseshoe shape that surrounded a thrust stage. By doing so, we created an intimacy that gave the audience a more personal contact with the presenters.

Electronic Presentations

With input from each executive’s communications team we assisted in the development and delivery of graphics and video presentations within each speech. P.U. also assisted in coaching key executives on presentation style and delivery techniques. This included rehearsals at corporate headquarters and at the show site.

Film & Video

New Product Introduction – During the planning stages of the meeting, R&D requested assistance in introducing a new and innovative product to the sales force.  Understanding the unique demographics this new product appealed to as well as presenting the opportunities for all the Kellogg channels Productions Unlimited created 3 three minute pieces involving targeted market segments; college age males, busy corporate professionals and on-the-go singles.

Business Theater

Inspired by our theme, "Can’t Stop At The Top", we created a custom stage set depicting a mountain plateau. The blue and white hues of our scenic color palette blended seamlessly into the stark white of the tent’s walls and ceiling. This effectively gave the audience the overall sense of being on top of a mountain.

The Creative was written not only provide continuity to the entire meeting but also to support individual sales and marketing presentations. The live element of the creative was delivered by a cast of four talented performers.  Performance skills such as: juggling, martial arts, improvisation and even members of the Kellogg's sales force were utilized throughout the meeting.

Awards Banquet – The final evening of the meeting required a complete change over of the general session environment as we created an elegant dinner setting with candle light centerpieces. Additional lighting and design elements were added to enhance the transformation.

The Results – After the three day meeting the sales force left San Diego energized, educated and inspired. Upper management felt that their messages were supported in just the right fashion.  Productions Unlimited continues to enjoy a strong partnership with Kellogg's.

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